How long does it take to get AdX Approval

How long does it take to get AdX Approval

The PubScale AdX approval process for Apps and Websites follows distinct criteria.

To qualify for PubScale AdX, they must meet specific requirements.

For Apps

Criteria

1. The app must maintain a rating of at least 3.5 on the App Store or Play Store.

2. The app should have over 10,000 installs.

3. The app should have over 2,000 DAU.

3. The app must remain live on the App Store or Play Store for a minimum of 6 months.

4. App content must adhere to Google's guidelines, with a balance of 60% content and 40% ad placement.

5. The app's landing pages should be fully functional.

Unacceptable App Categories

1. Adult content

2. Real Money

3. App with webview

4. Live streaming without a license

5. Impersonating App

6. Gambling content

7. Content promoting addictive elements like drugs, alcohol, tobacco, etc.

Process

1. The MCM approval process typically takes around 48 hours for apps without a GAM account.

2. Once approved, you’ll need to integrate the app-ads.txt file from the dashboard.

3. Our team will then assess the integration and prepare your properties to go live.

For Websites

Criteria

1. Websites should have over 2,00,000 users.

2. Website content must align with Google's standards, maintaining a distribution of 60% content and 40% ad placement.

3. Properly functional landing pages are required.

Unacceptable Website Categories

1. Adult content

2. Real Money

3. Live streaming without a license

4. Gambling content

5. Content promoting addictive elements like drugs, alcohol, tobacco, etc.

Process

1. The MCM approval process typically takes around 48 hours for websites without a GAM account.

2. Once approved, you'll need to integrate the respective ads.txt file from the dashboard. 

3. After ads.txt addition, GAM usually approves websites within 24 days.

4. Our team will then assess the integration and prepare your properties to go live.


If required, a publisher needs to share the GA4 view-only access of the website.


If you require assistance with adding the ads.txt or app-ads.txt files, please read this article.


For further inquiries, feel free to reach out to our dedicated support team.


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